UI/UX and usability
Why are people abandoning a form before they finish it?
Measure which field or step has the highest drop-off and check for unnecessary questions, unclear labels, validation errors, slow loading, privacy concerns, or poor mobile layout. Remove or delay fields that are not needed at that moment.
What to check
- Which step loses the most users?
- Are any fields unnecessary before submission?
- Do errors explain how to fix the problem?