E-commerce, mobile, and UX
How do I know which onboarding step makes users quit?
Track completion and drop-off at each onboarding step, then combine that data with user feedback and support questions. Focus on the first step with a sharp loss and test whether it is unclear, unnecessary, or asking for too much too early.
What to check
- Which step has the largest drop?
- What does that step ask the user to do?
- Can the step be simplified or delayed?