CRM and scattered records
How do I keep customer history, calls, emails, and files in one place?
Use one customer record as the anchor and attach or link the communication and files that matter to it. Keep large documents in the proper file system if needed, but make them reachable from the customer record. Match activity carefully to avoid duplicates.
What to check
- What is the main customer identifier?
- Which communication channels need to connect?
- Can staff reach related files without searching elsewhere?