Brand identity
How do I create brand guidelines so everyone uses the same logo, colors, and fonts?
Document the approved logo versions, clear space, colors, typography, image style, and common examples of correct and incorrect use. Keep the guide short enough that people will actually use it and store the approved assets with it.
What to check
- Are exact color and font specifications included?
- Are approved logo files easy to find?
- Does the guide show common real-world examples?