E-commerce and checkout
How do I connect my online store to email, CRM, analytics, and fulfillment systems?
Define which events each connected system needs, such as new customer, order placed, shipment, abandoned cart, or refund. Use consistent customer and order IDs, avoid sending unnecessary data, and monitor failed updates.
What to check
- Which events should each system receive?
- Are customer and order IDs consistent?
- Can failed integrations be retried and reviewed?