Disconnected systems
How do I connect my CRM to my accounting, email, forms, and calendar?
Treat the CRM as one part of a larger workflow, not as an isolated database. Define what each system needs to send or receive—for example, form leads into the CRM, calendar bookings back to the customer record, and payment or invoice status from accounting. Build each connection with clear field mapping and failure alerts.
What to check
- What information should move in each direction?
- Which fields must match across systems?
- Who should be alerted if an update fails?