Brand identity
Does my logo look outdated compared with my competitors?
Compare it for clarity, readability, adaptability, and whether it still fits how the business wants to be perceived. Looking different from competitors is not automatically a problem. Redesign only if the mark is hard to use, confusing, or no longer represents the business.
What to check
- Is the logo readable at small sizes?
- Does it work across digital and print uses?
- Does it still fit the current business position?